Hi ! I’m Puja Rajpathak. I’m graphic designer. I like to do designing layouts. I passionate about my work. My approach towards branding, packaging,user interface, illustration and digital art. I believe in a good design where user or clients. I find solace and peace through creating art.
CD II: Brand Identity
The project aim was to create the hill station a more accurate and current appeal. To design & redefine the visual image of the Matheran. Branding which help to increase number of tourist, affection & sense of belonging to the visitors towards Matheran.
Vision: Our goal is to make design a new identity and communication strategy for Matheran Hill Sation. Communicating a energetic, peaceful and attractive hill station for every tourist and who love to travel and explore the world.
Mission : Taking Matheran to another level building value added experience for indian and Non-Indian tourist through brand identity.
Visual Concept:
The name Matheran means “forest on the forehead” (of the mountains). It is Asia’s only automobile free hill station. Matheran takes you over a hundred years back in time when there were no vehicles as is one of the few places in the world where vehicles are not allowed. My focus was to make it nature besides keeping the feeling that needs to communicate. I tried to use the illustration of a horse and hand-pulled rickshaw in a different position, as well as the leaves & wave pattern, represent their natural beauty.
Collatrals :
Bus
Banner
Flag
Cap
Website
Website
T-shirt
Paper Bag
Cotton Bag
Umbrella
Information Brochure
User interface
Mobile app for senior citizen patients and doctors to automatically determine schedule the appointments doctors spend lots of time on senior citizen patients that don’t have symptoms requiring medical treatment. So they could have spent that time on people that are really in need of such. The idea is to automate that process and free up the doctor’s
Need of the project: Senior citizens often forget to do things and it often includes necessary medication. So, if your loved ones often forget to take your medicine on time, then MediGRAND app medicine, pill reminder and take appointments. Here trying to design something that can helps our parents’ daily routine. Now a days people are busy they don’t want to remember everything and don’t want to anything physically. For regular health activity user can depend on this app. they haven’t need to thinking or remembering about what next. Just need to upload patient data and out exiting feature will take those information.
Objective:
1. To reminds of upcoming refills along with daily pill reminders.
2. To take more care about the senior citizen health.
Design plan: Create user journey map to understand to process. Make the app simpler, efficient and convenient.Fresh colours create the atmosphere of trust, minimalism in forms and the reconizeble symbols are the main essentials of the concept.
Ui Screens:
Website:
Rollup Standee:
Instagram Post:
CD I: Communication Design – Campaign
Stonesoup Wings is a re-usable menstrual cup, made of medical-grade silicone that is used for period care. It is inserted into the vaginal canel to collect menstrual discharge and periodically emptied. One Cup can be re-used for at least ten years and it saves thousands of disposable sanitary napkins and tampons from going to the landfil. It is very comfortable and women using it vouch for the liberating period experience.
Concept: No one knows more about menstrual cups yet. This product is to be delivered to woman through this campaign. This will help women understand where they can use this product. They will also understand what benefits this product will have. The benefit of this product is shown throughthe symbol in it.
Design Plan:
1. I’m going to create a paper cutting
illustration for this campaign.
2. Through this illustration you will notice
where to used.
3.Water colour paper will be used for this
illustration.
4.Cutting the paper will give it 3D eect.
5.Photograph of paper cutting illustration
will be used in media of the campaign.
CD II: Corporate social responsibility
About CSR: Domestic violence experienced by men or boys in a domestic setting, such as in marriage of cohabitation. As with domestic violence
against women, domestic violence violence against men may constitute a crime, but laws vary between jurisdictions. Men who report domestic violence can face social stigma regarding their perceived lack of machismo and other denigrations of their masculinity. Some research has shown that women who assault their male partners are more likely to avoid arrest than men who assault their female partners.
Why CSR?: People talk about domestic violence, they always think victims can only be female. But just like domestic violence, it’s not always the female that needs help.
Why this topic?: Male domestic violence 40% in India a that’s why create a awareness in our society.
Objective:
1. To create awareness about men can also be
abused.
2. To draw target audience attention about
feminist.
3. To interact with target audience and reaches
them domestic violence has nothing to do
with gender, male can also be abused.
What is SIFF?
SIFF is a prominent Men’s Rights Organiation in India. Its fights for men’s human rights and seeks to protect men and their families from Govt sponsored undemocratic social experiments.
Domestic Violence occurs : When one person is controlling another through fear and intimidation, often including threats, physical violence, verbal/ emotional abuse, etc, Physical attacks may range shoving to murder. When someone exhibits excessive possessiveness, isolates another person from friends and family, or deprives him or her of physical and economical resources for control.
Design Plan: In India, husband is considered as God. For their longevity, the wives take fasts and is worshiped. But 40% of men in India are abused by their wives. Men’s suffer this atrocity because they think their name will be bad in society.
In these CSR, I shown Karwa Chauth, Diwali Padwa, Vatapournima festivals. This festival is worshiped of husband by their wives but on the other side, she torture him physically and mentally.
BVCOFA 